Insight TV announces new hire; record growth
February 7, 2022
Insight TV, the millennial-focused global channel and content producer, has announced a series of new hires following a record year of growth in 2021.
To support Insight TV’s growing content needs, the company promoted former Executive Producer, Originals and Development Michael O’Connor to the new position of VP of Production and Content, taking on responsibility for production and commissioning.
In addition to streamlining the process and improving coordination with existing and new production partners, and better serving internal and external stakeholders, the new role will position the company strongly for the anticipated increase in future productions.
Other new appointments are Brittany Benton as Global Marketing Manager and Darren Newman as Global PR and Communications Manager. Insight TV will be opening up additional roles on the creative and technical teams in the coming months as the company continues to staff up to support its strategic focus on its core 18-34 demographic.
Graeme Stanley, Chief Commercial Officer of Insight TV says, “We are thrilled with our success during 2021 and proud of our team’s commitment during a complicated year. We’d like to congratulate Michael on his new role and welcome Brittany and Darren to the business. As an organisation, we are implementing key initiatives to bolster our mission to be the world’s leading millennial and Gen Z targeted premium unscripted content provider. For 2022, we have already identified some great new productions and cross platform content and we are looking forward to finding and collaborating with other like-minded creators around the world to continue our growth.”
This focus has driven the company’s most successful year to date with 51 per cent revenue growth, eighteen new platform partners, and an over 1,000 per cent year on year increase in available audience in 2021.
Insight TV now has a global footprint which includes more than 120 platforms across 53 countries in 12 languages. The company’s 4K content saw additional reach via new linear platform partners in Europe and Asia and new branded environments launched with Comcast and Cox in the US.
Insight TV’s suite of FAST channels closed 2021 with a 68 per cent year-on-year increase in total viewing hours, driven by the lifestyle focused Insight TV channel which grew 52 per cent, while the InWonder, InTrouble and InWild channels surged between 40-49 per cent. This further solidifies Insight TV’s position as a global leader in high-quality millennial-focused UHD content.
2021 saw Insight TV build on its legacy of high-quality, story-driven programming with Simple Path Season 2 and with successful co-productions such as Backyard Ballistics and Ultimate Goal Season 2. The groundbreaking co-production Winter Gold recently completed with CCTV follows young athletes on their quest to the Olympics and is currently airing on CCTV 9.