Forecast: Rollable TV market set for growth
October 24, 2023
By Chris Forrester
Rollable TVs, first introduced by LG, are not quite mainstream but forecasts from market research company The Brainy Insights suggests the market will grow to surpass $4.75 billion (€4.4bn) by 2032 at a CAGR of more than 36 per cent.
“Due to the fact that the manufacturing process for rollable TVs is not entirely automated, they are quite expensive. Consequently, it needs a real workforce. Making this kind of TV is difficult,” notes the report.
The Brainy says that the Asia Pacific region has already emerged as the largest market for the global rollable TV market, with a 38.43 per cent share of the market revenue in 2022.
The report adds: “Rollable TV manufacturers provide a wide range of services and features. For instance, the LG Signature OLED R TV lets the customer experiment with a variety of different screen sizes and functions. In order to attract clients, it is also offered in a variety of colours, including topaz blue, moon grey, trademark black, and caramel brown.”
The report stresses that OLED TVs still dominate the market, stating: “OLEDs, with a market share of around 87 per cent in 2022, with this share attributable to the OLED market’s quick expansion. Additionally, the cost of LCD panels is rising quickly, which has reduced the cost difference between LCD panels and OLED displays.”