Marquee TV names new CEO; updates platform
November 6, 2023
Marquee TV, the streaming service for arts and culture, has announced the appointment of a new CEO in Edward Humphrey. He brings over two decades of experience in the film and TV industry, with a focus on building and growing streaming services. He led the launch and growth of film platform BFI Player and has advised on streaming strategy for a wide range of European broadcasters.
Humphrey commented: “It’s a privilege to join the fantastic team at Marquee TV and support the next phase of our ambitious growth plan, building a global audience through our own new platform as well as through distributors like Amazon, Roku and Comcast. Our roster of artistic partners already includes many world-renowned institutions, and I look forward to adding more illustrious names to this list in the months ahead – helping them to engage, scale and monetise a new audience.”
Marquee TV has also announced that it recently moved its platform to a software stack, designed specifically to enhance the user experience for its audience base. This move also includes the launch of new TV and mobile device apps which will maximise design and functionality, in addition to a CRM system upgrade to strengthen customer satisfaction. In addition to the new platform and website, Marquee TV is launching a new set of TV and Mobile device apps which have been designed specifically to optimise the viewing experience. This includes replacing the existing iOS and Android phone apps, Apple, Android, Fire and Roku apps as well as adding a new LG TV app, allowing users to enjoy content on the move as well as at home in front of the TV.
The new platform will allow greater integration and collaboration with other content and technology partners in the online arts environment, and will also maximise the marketing activity of the website including search engine and digital advertising optimisation. Marquee TV has also upgraded its customer relation management (CRM) system to Blueshift, helping it engage its customers more effectively through communication channels such as email, social media and in-app messaging. Finally, Marquee TV has implemented a new media asset management and syndication platform with Stockholm Stream, moving it away from an ad-hoc heavily manual process, to support faster and more effective publishing of content. This also impacts Marquee TV’s work with multiple third-party platforms which allows people to enjoy its content across TV platforms such as ComCast and United Group as well as online platforms like Amazon, YouTube and Apple TV Channels.