Fubo names Roman SVP global ad sales
November 7, 2023
FuboTV, the sports-first live TV streaming platform, has announced the appointment of Dina Roman in the newly-created role of senior vice president, global advertising sales and a strategic shift toward direct and programmatic guaranteed transactions.
Marking Fubo’s first appointment of a global ad sales leader, Roman oversees Fubo’s global sales strategy, ad operations and growing sales team. She is based in New York City and reports directly to David Gandler, co-founder and CEO of Fubo.
“I am thrilled Dina Roman, who I have known and worked with for many years, has joined the company to lead our global sales team,” said Gandler. “Dina and her team are off to a strong start as evidenced by Fubo’s strong third quarter which delivered double digit growth. We believe the appeal of Fubo’s compelling value proposition – aggregated content delivered through a personalized streaming experience – is more valuable than ever for marketers who want to reach engaged sports-first audiences.”
“CTV remains one of the fastest-growing media platforms in terms of advertising investment due to its premium nature and purpose-driven, highly engaged and attentive audience,” said Roman, SVP, global advertising sales, Fubo. “As advertisers demand more transparency into their investments, Fubo is well-positioned to transact directly with brands and their agencies to reach our coveted sports-first audience. I’m delighted to lead Fubo’s incredibly talented ad sales organisation through this pivotal industry shift.”
Roman was most recently SVP of sales and strategy at Simulmedia, a cross-channel video ad platform providing advertising agencies and marketers planning, buying, activation and measurement capabilities across premium linear and CTV networks and publishers. There, Roman developed the company’s go-to-market strategy for the TV+ product launch and led the sales organisation’s rapid expansion into independent agencies. Previously, she held executive leadership positions at video technology startups Sharethrough, Adapt.tv and Brightcove.