Youku, Tale Wind Studio co-produce new season of Turbozaurs
November 9, 2023
Youku streaming platform and Armenian studio Tale Wind co-produced the fifth season (26 x 7’) of Turbozaurs animated series – to be released in 2024.
Youku closely cooperated with Turbozaurs’ creator, Tale Wind studio, in producing the fifth season, which features a new character – a Turbozaur named Siren. Chinese platform gained all the rights for Turbozaurs brand in China, including distribution, licensing and brand development rights as well as marketing. In September this year Youku launched an extensive promo campaign in China to highlight the premier of the Turbouzaur’s third season with digital, OOH and SMM advertising.
“Youku is one of the biggest and most innovative streaming platforms in China,” says Karen Asatryan, СEO of Tale Wind Studio. “With Youku’s unique experience and capabilities, we look forward to reaching new audiences in China and gaining more visibility for Turbozaurs’ brand. We believe that the content we created together will inspire millions of kids around the world.”
“Kids in China fell in love with Turbozaurs – a unique combination of transformers and dinosaurs that perfectly match the young generation’s favorite topics,” says Yuanchang Sun, heading up the international business for Youku Kids. “We are very happy to extend our cooperation with Tale Wind studio and elevate the Turbozaurs brand in China.”
Youku and Tale Wind cooperation started in 2021 initially with the distribution agreement for the first and the second seasons of Turbozaurs series on the platform, where the show quickly made it to the top 10 most admired kids’ animation series in Q1 2022. The unique combination of transformers and dinosaurs, the most favourite heroes among modern kids, captured the hearts of millions of kids in China. In September the third season premiered in Youku followed by an active marketing campaign.
Tale Wind Studio is ready to take its brand to new heights by announcing the development of the sixth season of a beloved series and a feature film.