Prime Video launches FanCode in India
November 16, 2023
Prime Video has expanded its sports programming by launching FanCode in India on Prime Video Channels. The first dedicated sports streaming service to launch on Prime Video Channels, FanCode offers access to some of the best of global and domestic sports. Through its partnerships with marquee sports leagues and organisations, FanCode brings more than 15 different sports including cricket, football, rugby, kabaddi, basketball, horse racing to sports fans in India. Prime members can now purchase an annual add-on subscription to FanCode, at an introductory price of INR 249 (€2.76), available only through Prime Video Channels.
Some of FanCode’s exclusive rights and partnerships include ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World & FIBA. Subscribers can watch tournaments such as the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, amongst others. In addition to these, subscribers will also get access to the Super Smash and England tour of the West Indies later in the year.
“At Prime Video, we know that while our entertainment preferences are delightfully diverse across the country, we are all ardent sports fans. All forms of sports have such strong, passionate fans following them and we would like to make access to a diverse array of sports super easy,” said Vivek Srivastava, head – Prime Video Channels, Prime Video, India. “We are thrilled to collaborate with FanCode to offer our customers an immersive sport viewing experience with a line-up that spans multiple sports and geographies. We are certain that the diversity in programming, and the convenience of enjoying all their favourite sports at a single destination, will delight sport lovers across the country. The addition of FanCode to Prime Video Channels also allows us to offer a comprehensive bouquet of entertainment, from international and local language content to kids-focused and now live sports.”
Yannick Colaco, co-founder, FanCode, added: “FanCode wants to reach every sports fan across the country and this association with Prime Video is a step in that direction. We are excited to bring our premium content to Prime Video Channels and further increase our reach. The fact that FanCode will be the first sports platform on the service makes the collaboration even more special.”