Advanced Television

Seven Bucks bolsters exec team

November 21, 2023

By Nik Roseveare

Seven Bucks Productions, the multi-platform production company co-founded by Dwayne ‘The Rock’ Johnson and Dany Garcia, has expanded its executive team with the addition of Scott Landsman and Melissa Fried, as Head of Television and VP of Film Development & Production, respectively.

Seven Bucks say the new appointments enable the company “to keep pace with the substantial growth of its development and production slate, as it continues to pioneer innovative content rooted in authenticity, passion, and strong storytelling for audiences around the globe.”

“This is an extremely exciting moment for Seven Bucks, as we expand our team with two top-quality executives. Scott has consistently shown his ability to create some of television’s most appealing shows, and his expertise will be invaluable as Seven Bucks continues to scale its television endeavors,” commented Seven Bucks’ President of Production, Hiram Garcia. “On the film side, Melissa’s brilliant instincts on content and her unique ability to partner with and cultivate visionary creators will further strengthen our blockbuster slate. Taken together, these additions represent a major step for Seven Bucks toward continuing the fantastic growth we’ve achieved since our launch roughly a decade ago.”

Prior to joining Seven Bucks, Landsman served as SVP of Comedy Development for Sony Pictures Television, supervising from concept to order for such series as The Afterparty for Apple TV+, Twisted Metal for Peacock, Woke for Hulu, the animated Good Times for Netflix, ABC’s syndicated hit The Goldbergs, and Live in Front of a Studio Audience, the live specials headlined by Norman Lear and Jimmy Kimmel. Earlier in his career, Landsman was VP of Original Programming and Development at Comedy Central. He serves on the Communication Arts Board for his alma mater, the University of Wisconsin–Madison.

Fried joins Seven Bucks from Verve, where her appointment to the Motion Picture Literary team made her the company’s first internally promoted female Agent. She started her career as an entertainment attorney.

Landsman and Fried will help to oversee a Seven Bucks production slate that has grown immensely since the company’s 2012 launch, bolstered by its creation of blockbuster films, including the Jumanji franchise, Hobbs & Shaw and Rampage, as well as Red Notice, Netflix’s most-watched original film ever, and hit series such as HBO’s Ballers, NBC’s Young Rock and The Titan Games, and Disney+ docuseries Behind the Attraction.

Seven Bucks currently has more than 60 film and television projects and counting in active development, including a live-action remake of Moana; new installments in the Fast and Furious and Jumanji franchises; and, in partnership with VICE Studios, a docuseries investigating the demise of World Championship Wrestling (WCW), once the biggest wrestling company in the US.

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