EarthX, the international environmental organisation dedicated to a more sustainable future, announced the appointment of key leadership roles to accelerate the growth and success in the areas of Content, Global Distribution, Marketing, Production, Finance, Ad Sales and Impact.
The announcement expands the executive leadership team under Michael Fletcher, Co-Ceo of EarthX, the non-profit impact organisation and head of EarthxTV, the 24×7 television network. The newly appointed team, composed of former executives from Discovery, Ride TV, Animal Planet and TLC, is tasked with expanding the organisation’s portfolio – EarthxTV, EarthX Film Festival, EarthX – with an emphasis on building EarthxTV into a globally recognised entertainment network catering to audiences increasingly attuned to issues affecting our planet.
“We have an ambitious plan to expand development and distribution of EarthxTV into a powerful global entertainment and educational network, and I’m thrilled to welcome a truly talented leadership team to help us achieve our goals,” said Michael Fletcher, Co-CEO of EarthX.
EarthX was founded by Dallas philanthropist and businessman, Trammell S. Crow, and the non-profit organisation has focused on raising awareness about sustainability since 2011. EarthxTV launched in 2019 in response to the pandemic bringing the EarthX live event and programming to audiences online. Since its launch, EarthxTV now delivers hundreds of hours of programming with plans to aggressively increase its library of acquired and original series, films, and documentaries in 2022. The network is currently available at Earthx.tv, on iOS, and Android phones and tablets and through a growing list of OTT partners, including Roku, Apple TV, Firestick, and Google Play. EarthX expects to announce traditional and digital 24×7 linear distribution deals soon.
Leading the growth of EarthxTV is a group of television executives, including:
Dan Russell is Executive Vice President of Content and Strategy for EarthX driving the acceleration of programming development and acquisitions for EarthxTV. Russell has been a key part of multiple management teams responsible for launching and reformatting television channels in the US and internationally, including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Velocity/MotorTrend, Discovery International, Poker Central TV (OTT/TVE), and now CuriosityStream (Linear/OTT/VoD). Before EarthX, he was VP of Channel Management at Curiosity Systems, launching the linear channel and digital/VoD offerings globally. He also served as SVP of Content Development at New Dominion Pictures.
Rose Stark is Senior Vice President of Marketing for EarthX, overseeing marketing, social media, and communications for EarthX Expo, EarthxTV, and its annual EarthX Film Festival. An award-winning marketing executive, Stark has built and rebranded significant media enterprises, including Planet Green, Discovery Health, and TLC. Before EarthX, Stark spent more than 15 years at Discovery working on its global brands.
James Levitt is Executive Vice President, Global Advertising Sales for EarthX leading the company’s global sales strategy to expand opportunities for EarthxTV. Founder of Orama Advisors, he brings 30-plus years of experience across linear, streaming, CTV, OTT, and mobile platforms. Before EarthxTV, Levitt led global advertising sales for Ride TV. He also served as Senior Vice President of Advertising Sales at Discovery Inc.
Mike Clark joins as Executive Vice President of Global Distribution, charged with expanding the availability of EarthxTV across digital and linear platforms globally. Before EarthX, Clark was at Ride TV, where he served on the board of directors and worked in numerous leadership roles.
Bryan W. Redd serves as Interim Chief Financial Officer for EarthX. Redd oversees Accounting, Finance, and Information Technology. Redd plays an active role in overall leadership, operations and development of long-term growth strategies. Before EarthX, Redd was at Ride TV for over five years in various leadership roles including Vice President of Strategy.
Tim Pirrello is Senior Vice President of Production for EarthxTV, leading the network’s creative, production, and post-production departments. Pirrello shas erved in a multitude of roles at AMS Pictures for more than 21 years, delivering hundreds of hours of television programming for networks including Discovery, HGTV, A+E, History, Food, Cooking, Lifetime, Bio, Showtime, TruTV and Reelz.