WBD announces Glow Up China
December 1, 2023
Warner Bros Discovery (WBD) China has announced its first foray into Chinese reality with Glow Up China, an adaptation of the popular Warner Bros Independent Television Production (WBITVP) format. Delving into the world and talents of Chinese make-up artists, the series will launch locally on streaming platform Tencent Video this December.
Building on the format’s global expansion, Glow Up China gives fans a front row seat as eight contestants colour and contour in the hope of being crowned China’s next make-up star. Inspired by Chinese influences, cultural elements and local beauty trends, the contestants’ diverse talents will be judged by esteemed industry artists Tony Li and Xinmiao Chen. The series includes several star guests, including actress Zhao Lusi, singer Jike Junyi, make-up director Xiao Jin, and fashion designer Lan Yu.
Clark Wang, VP, Head of Franchise, Greater China & Co-Lead, Production, Greater China and SEA, said: “The Glow Up brand is a worldwide success, and we’re excited to add an international adaptation with unique Chinese flair. Combining our creative and production expertise with successful local partnerships, this series champions homegrown talent and stories that resonate on a local and global scale.”
Glow Up China is a 6×60 series, based on a Wall to Wall production for the BBC. This seventh international adaptation of the format is a partnership between WBD, Tencent Video and cosmetics brand Perfect Diary. WBD will distribute the film internationally.