Advanced Television


Sky hires WBD’s Dogra

Priya Dogra, the former Warner Bros Discovery EMEA chief, is joining Sky in the newly-created role of chief advertising and new revenue officer. She will also sit on Sky’s executive management committee. At Comcast-owned Sky, Dogra will report to Sky’s chief business officer Nick Herm and work closely with Brett Aumuller – managing director of […]

May 23, 2024

Spain: Max on all platforms

Max, the successor to HBO Max, is available through all the major telcos in Spain: Movistar, Vodafone, Orange as well as cable companies Euskaltel, R and Telecable. All operators are now promoting the service with different optios in their packages. Movistar is offering Max in six different packages from €16 to €36 a month Ficción […]

May 23, 2024From David Del Valle in Madrid

Research: DFW sports bundle set to dent pay-TV subs

Research from Aluma Insights finds that pay-TV subscribers are far more inclined than non-subscribers to sign up for the Disney/ESPN, Fox and Warner Bros Discovery (DFW) sports bundle when it launches. One-in-five US pay-TV subscribers are at least moderately inclined to sign up for the DFW bundle, double the rate of those without pay TV. […]

May 15, 2024

WBD appoints Marini as Japan GM

Warner Bros Discovery (WBD) has announced Buddy Marini as its new GM of Japan. Based in Tokyo, Marini will join the company on June 3rd and report to WBD Asia Pacific President, James Gibbons. In his new role, Marini will oversee all operations in Japan except the Theatrical and Warner Bros Studio Tour Tokyo: The […]

May 14, 2024

Max kicks off European marketing campaign

Max, Warner Bros Discovery’s (WBD) enhanced streaming service, has unveiled its European launch marketing campaign ahead of its launch in its first European countries on May 21st. Through the campaign, consumers across 20 countries in the Nordics, Iberia and Central and Eastern Europe will get a first look and feel of the Max brand and […]

May 14, 2024

WBD appoints Once Upon a Time, BigSmall agencies for Max

Warner Bros Discovery (WBD) has appointed entertainment creative advertising and marketing specialist, Once Upon a Time, and brand consultancy and creative agency, BigSmall, to handle the launch of Max, its enhanced streaming service. Max will launch in the first European countries beginning May 21st. Max brings together HBO Max’s programming, Discovery’s real-life entertainment and all […]

May 10, 2024

Disney, WBD to bundle streamers in US

Disney Entertainment and Warner Bros Discovery (WBD) have announced a new streaming bundle that includes Disney+, Hulu and Max. Beginning this summer in the US the streaming services will be offered together, featuring content from ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros, and more. The new […]

May 9, 2024

WBD nears 100m streaming subs

Warner Bros Discovery (WBD) has reported results for the quarter ended March 31st. Q1 total revenues were $9.95 billion (€9.27bn). Revenues decreased 7 per cent ex-FX compared to the prior year quarter. Global streaming subscribers were at 99.6 million at the end of Q1, up 2 million on Q4. David Zaslav, President and Chief Executive […]

May 9, 2024

Fawesome adds WBD movies

Future Today, a specialist in CTV ad-supported solutions, has announced it will be bringing an initial 46 titles from Warner Bros Discovery to Fawesome. Featuring classic western and other movie genres with iconic talent for audiences to enjoy such as The Big Sky, The Cowboys, The Outriders and Saddle the Wind, additional titles will also […]

May 9, 2024

Max announces further European launches in June

Warner Bros Discovery (WBD) has announced that its Max streaming service will launch in France, Poland, the Netherlands and Belgium on June 11th. Customers in Belgium will initially receive early access before the full launch on July 1st.  Max launches in Iberia, the Nordics, and Central and Eastern Europe were previously confirmed to be on […]

May 7, 2024