MAVTV relaunches
December 5, 2023
MAVTV – the media platform for motorsports, powersports and automotive programming – has announced the relaunch of the network and a brand expansion.
Seasoned media executive, CJ Olivares – known best for the creation of Fox’s Fuel TV action sports network amongst other prominent projects – will lead the company into the future with a new strategy focused on diversifying programming, launching new platforms and expanding distribution.
“I’m honoured to lead and steward MAVTV’s rich legacy into the future – and do so with immense optimism and a new direction that further fuels the passion of enthusiasts in subcultures across two-wheel, four-wheel, dirt, pavement and water,” said Olivares. “Exciting new platforms will soon be launched in lockstep with a diversified content offering that will elevate viewers’ investment in racing on the weekends – anchored by premium, compelling and narratively-driven programming that takes fans behind-the-scenes with athletes and teams like never before. All while we continue to expand distribution with new and existing partnerships that will add tens of millions of devices and viewers to the MAVTV family. The whole organisation looks forward to the thrilling journey ahead.”