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Platform Communications launches Go-to-Market offering; appoints Buick

January 15, 2024

Platform Communications has announced the appointment of marketing expert, Anne-Louise Buick. The move will see Platform expand its services with the launch of a new division dedicated to Go-to-Market (GTM) strategy, lead generation and sales enablement that will build on and complement its current service portfolio of content creation, PR, comms, social selling and thought leadership. As director of the new division, Buick will work closely with existing and new clients to build business success.

“In today’s dynamic market, combining the power of content creation and targeted communications with a strong GTM strategy is essential to maximising return on marketing investment and helping our clients grow,” said Gay Bell, Chief Executive of Platform Communications. “I am very excited that Anne-Louise has joined the Platform team. I have always respected her ability to cut through and deliver success driven marketing strategies that have real impact and build revenue. With expanded services, Platform will deepen client engagement and enhance customer success. And I am sure we will have a lot of fun along the way.”

Buick brings over two decades of experience orchestrating and directing marketing initiatives that yield tangible business results for prominent media, entertainment, and technology vendors. In the past she has built and led marketing teams at Avid, Ericsson and Telestream, driving a customer-first approach to marketing campaigns that drove revenue via direct and indirect routes to market – actively enabling and engaging sales and channel partners worldwide. Buick’s expertise includes creating effective marketing strategies and forging meaningful connections with customers by establishing a GTM framework, ensuring the launch and ongoing success of new products, services and solutions.

Buick added: “I am thrilled to embark on this exciting journey with Platform, a dynamic team with abundant industry expertise. I believe that together we can offer a unique service that will help vendors address the scarcity of internal resources, limited organisational bandwidth, and lack of experienced GTM programme managers by streamlining GTM planning and activities to build a path to success. I am looking forward to collaborating with existing and new clients, crafting and executing impactful GTM strategies, comprehensive marketing planning, and strategic enablement.”

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