MGM Alternative, Global Esports Federation content deal
January 22, 2024
MGM Alternative, a division of Amazon MGM Studios, and the Global Esports Federation (GEF) ahve announced a deal to create content surrounding the Global Esports Games, Ssports athletes, and the gaming lifestyle. In collaboration, MGM Alternative, which produces The Voice, Shark Tank and Survivor, and GEF, which promotes the eSports globally, will work to develop new linear and streaming content, as well as live events within GEF’s eSports conventions and events.
“With the global interest in Ssports at an all-time high, we’re eager to share the stories and excitement surrounding the Global Esports Games, their athletes, and the gaming lifestyle,” said Barry Poznick, general manager, MGM Alternative. “This is the beginning of an epic collaboration with the Global Esports Federation to develop content that appeals to the worldwide audience of gamers and non-gamers alike.”
“We are thrilled to unite with MGM Alternative to unlock the incredible potential of esports. This collaboration will amplify the voices of diverse esports athletes, showcasing their compelling stories to the world. Together, Global Esports and MGM Alternative will provide an innovative platform that will power growth and value for the world’s eSports community,” added Paul J. Foster, chief executive officer, Global Esports Federation.
Following Singapore 2021 and Istanbul 2022, the GEF has just staged the third edition of its annual flagship Global Esports Games in Riyadh. The GEG will head to China in 2024, the UAE in 2025, the USA in 2026, and Qatar in 2027.