Phenix delivers real-time SSAI with Brinx.TV
January 31, 2024
Phenix, a provider of real-time video streaming technology, has announced its broadcast OTT streaming solution has launched real-time Server-Side Ad Insertion (SSAI) with Brinx.TV. Brinx.TV, founded by 6x Emmy Award winner and founder/host of the well-known show ESPN Sport Science, John Brenkus, will roll out the first-ever server-side ads in real-time to support its myriad of live programming including Pro League Network (PLN), The NIL House and Never Shut Up featuring Marcellus Wiley. This new feature enables Brinx.TV and other Phenix customers to stream live events in real-time, with less than a half-second of latency, without sacrificing scale or monetisation strategies.
Phenix is the first company to build and deploy a real-time video streaming solution that enables streaming providers to adopt real-time video without sacrificing scale, security, or monetisation. Phenix’s platform supports the industry-standard VAST protocol to get personalised ad content decisions and ad reporting information. The Phenix platform delivers the ad seamlessly to the viewer, and securely sends individual ad viewing reports back to the ad platform. In addition to real-time SSAI, Phenix offers its clients Real-Time DRM which supports Widevine, Fairplay and PlayReady DRM content protection schemes on popular browsers and native mobile platforms.
Phenix manages the complete workflow for server-side ad insertion for its customers, including contribution encoding, ingest, content delivery, edge transformation/transcoding, and egress to all endpoints. With a proven ability to deliver video at scale to 500,000+ concurrent viewers while maintaining less than a half-second end-to-end latency, Phenix brings a competitive advantage to its clients by both monetising and protecting content in real-time.
“Our partners are looking to create innovative digital experiences that engage fans and drive revenue. Our patented technology can deliver synchronous, real-time video streaming to global audiences at broadcast scale,” said Roy Reichbach, CEO of Phenix. “We are thrilled to launch our latest ad insertion capabilities with Brinx.TV, as they have built a next-gen interactive platform with unique programming to drive longer view times and more engagement from the consumer. And their Brinx Bux loyalty point system is truly next level.”
Live sports rights have become one of the most sought-after media assets for broadcasters due to its massive viewership, dedicated audience, and potential for lucrative advertising revenue. Phenix’s platform for broadcasters and sports properties has revolutionised video-first audience engagement experiences. Now, with the ability to deliver ads in real-time, Phenix is at the forefront of all aspects of interactive digital experiences. With the biggest game (and ad viewership) in sports fast approaching, Phenix’s platform eliminates delays while synchronising the fan viewing experience across all devices.
“As the industry leader in unifying content, commerce, and community into a single screen experience Brinx.TV sits at the cutting edge of technology and innovation. This is why we have partnered with another cutting-edge company in Phenix which will not only deliver a real-time streaming experience for our unique programming, but also allows us to monetise our content through the industry’s first-ever server-side ad insertion capabilities. It’s a perfect match,” addded John Brenkus, Founder, Brinx.TV.