Advanced Television

Planetcast launches NexC cloud-first architecture

February 6, 2024

Planetcast Media Services, a broadcast technology and media services provider, has announced the launch of its NexC architecture to simplify content management, distribution, and monetisation services and technologies. NexC provides a single-window, content supply chain management system, enabling users to beat the complexity challenge of today’s media and entertainment landscape.

“Media organisations are finding it increasingly cumbersome and expensive to navigate the various stages of post-production, content delivery, and monetisation,” said Sanjay Duda, Chief Executive Officer at Planetcast. “In addition to seeking to enhance profitability, many media & entertainment companies are expanding geographically, while at the same time targeting new distribution points and functionalities, such as over-the-top (OTT), Free Ad-Supported Streaming TV (FAST), and pop-up channels. This leads to an exponential increase in the requirement for media processing and management, which we call the ‘complexity challenge’. Planetcast’s NexC unified service layer architecture meets this challenge through its flexibility and cloud-first approach, enabling customers to maximize efficiency and cost-effectiveness.”

“Planetcast’s success has been built upon the ability to adapt to changing distribution and monetisation trends over the last two decades while successfully handling some of the world’s most valuable sports and entertainment properties,” says Venugopal Iyengar, Chief Operating Officer, Digital, at Planetcast. “Our strength lies in having organically built end-to-end distribution value chains using our in-house software development capability, mostly built with our own IP, served by a 200+ software team. We believe that the ‘complexity challenge’ is the greatest issue facing media companies today. To meet this challenge, we have designed the NexC architecture from the ground up to provide all the power and functionality media companies need, combined with the simplicity of a single sign-on collaborative user interface.”

Further, to ensure sustained value enhancement in this rapidly developing industry, NexC will offer API integration support for any Generative AI solutions that serve to enhance the workflows and functionality of the Platform.


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