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Canifa achieves higher app conversion rate with CleverTap

February 7, 2024

CleverTap, the all-in-one engagement platform, has announced that leading Vietnamese fashion brand Canifa, has achieved 54 per cent higher app conversion rate after deploying CleverTap.

Canifa has more than 100 physical outlets across Vietnam and a strong online presence. Canifa strives to create smooth and differentiated customer journeys and the same principle is extended to the shopping experience built on the mobile application. The tools previously used by Canifa had several limitations, leading to data silos, negatively impacting real-time personalisation. This posed a significant challenge as they sought to win tech-savvy consumers within the Vietnamese fashion market, a fiercely competitive sector.

CleverTap’s integrated approach to customer engagement made them the perfect fit for Canifa. By unifying data from disparate sources, CleverTap helped Canifa build a detailed customer profile with granular insights on preferences etc. Owing to the competitive nature of the fashion sector, it was essential to establish top-of-mind recall. For this, CleverTap leveraged various engagement channels – SMS, Push, In App messages, Email, etc. to ensure consistent mindshare amongst users. Of these channels, Push Notifications and App channels played a pivotal role, ensuring timely and personalized interactions.

Benefits following CleverTap’s implementation:

· 7 per cent boost in revenue per user (60-day period)

· 7 per cent boost in retention (60-day period)

· 50 per cent increase in conversion rate (MoM)

· 4 per cent increase in stickiness (60-day period)

· 20 per cent increase in retention rate

· 54 per cent boost in app conversion rate

Hoang Quoc Khanh, MarTech Expert, Canifa said: “CleverTap is a single, powerful tool that enables our marketers to independently design and deliver individualised experiences at speed and scale. We have seen our conversion rates increase by 54 per cent, and our revenue per user by 7 per cent. This level of unprecedented growth helped ensure we retain our position as leaders in the Vietnamese fashion market. We look forward to deploying CleverTap’s platform for the upcoming brands within our diverse portfolio, anticipating similarly stellar outcomes.”

Sidharth Pisharoti, Chief Revenue Officer, CleverTap said: “Partnering with a market leader such as Canifa within a hyper-competitive market was both a challenge and an opportunity for us. Because in today’s fast-paced fashion landscape, trends shift rapidly, and adaptability is key. Canifa’s impressive 7 per cent increase in revenue per user demonstrates CleverTap’s ability to positively impact customer business. And we look forward to playing a pivotal role in Canifa’s future successes.”

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