Trade4Sports partnership with Eintracht Frankfurt
February 7, 2024
Trade4Sports and the European top football club Eintracht Frankfurt have agreed on a multi-year partnership to further enhance advertising processes through digitisation and automation. With the agreement spanning over the next 5.5 years, Trade4Sports is set to be one of the driving forces behind the digital solutions of the club. Qvest holds a stake in Trade4Sports since 2022. The jointly developed Software-as-a-Service products enable sports clubs to significantly increase their revenue from perimeter advertising through digitalisation, professionalisation and extended marketing options.The future-oriented collaboration between Trade4Sports and Eintracht Frankfurt will have various positive effects on the convergence of digitalisation, sports, business, and media tech. This partnership is also a result of the close, strategic collaboration between Trade4Sports and Qvest. Together, the two companies are shaping the future of real-time advertising for sports and entertainment, combining their expertise for a holistic approach.The T4S Marketing Cloud is the core product in this multi-year partnership and provides support for important digital processes such as advertising handling, media asset management and playlist planning for Eintracht Frankfurt at the Deutsche Bank Park and other venues, e.g. Stadium on Brentanobad and the Ahorn Camp Sportpark in Dreieich. Clubs and leagues benefit from the T4S Marketing Cloud as it adapts to existing workflows. More features, such as a remote operator and AI-generated playlists, will become an integral part of the T4S Marketing Cloud before the start of the upcoming 2024/2025 football season. In combination with an embedded and full-featured playout solution, this enables dynamic playout of advertisements on LED perimeter boards and ribbons, with the option of extending and synchronising other signage and screen solutions in and around the stadium. One major benefit is flexibility: playlists can be altered, remarketed, or adjusted on-the-fly, even during the heat of the game.Arnfried Lemmle, Director Sales and Marketing at Eintracht Frankfurt Fußball AG, said: “The future is dominated by digital processes – with the T4S Marketing Cloud, Trade4Sports has managed to digitise and automate many manual processes in the club and towards the customer. This saves us a huge amount of time and effort internally and is therefore a useful development step for us as a club.”Frederic Komp, Co-Founder and Managing Director at Trade4Sports GmbH, added: “We are delighted with the trust placed in us by Eintracht Frankfurt. When a top European club like Eintracht Frankfurt recognises the benefits of the T4S Marketing Cloud in its day-to-day work, it’s an amazing achievement for Trade4Sports.”Qvest and Trade4Sports collaborate in a strategic partnership since 2022 to realise new marketing solutions in the sports and entertainment sector. The expert teams of the two companies bundle their specific expertise in the area of technology-focused sports and entertainment marketing. As a provider of content advertising technologies, Trade4Sports specializes in a digitalised, real-time marketing solution for the sports and entertainment sector. As a specialist in tech-focused practices and services, Qvest provides holistic consultancy and technology solutions for sports organisations, clubs as well as content and rights owners with expertise in foresight and innovation, digital media supply chain, media infrastructures and implementations, OTT and cloud playout.