Trade4Sports implements situational, programmatic ad booking
Qvest partner Trade4Sports has implemented what it calls “a world innovation” in advertising technology, together with HUK-Autowelt and media agency PIA Media. The situational and programmatic advertising booking in sports was realised during the Second Bundesliga football match between Fortuna Düsseldorf and 1. FC Kaiserslautern on November 11th.Two media innovations were combined for this advertising […]