Advanced Television

Graham Norton FAST channel on Samsung TV Plus

February 8, 2024

ITV Studios, in partnership with Samsung TV Plus – Samsung’s free, ad-supported streaming TV (FAST) service – has announced a new channel featuring back-to-back episodes of The Graham Norton Show.

The Graham Norton Show channel will stream on Samsung TV Plus in the UK, Germany, Sweden, and The Netherlands, providing fans with a line-up of A-listers. Norton will be available 24-hours-a-day and on an on-demand service, coming soon. Included in the selection is The Graham Norton Show 2023 New Year’s Eve special, which epitomises the popularity of the programme, attracting 4.3 million viewers on the day it aired.

Alex Hole, General Manager, Europe at Samsung Electronics, said it’s an exciting time for advertisers to appear alongside the show in the UK for the first time, since the series has previously only aired on the BBC. “It gives advertisers a gateway into the growing number of audiences who are turning to FAST services already, to deliver them engaging, premium, and free content that is easy to discover, funded by targeted and relevant advertising,” he added.

Graham Haigh, EVP global digital partnerships, at ITV Studios, added: “We’re excited to partner with Samsung and launch a dedicated channel focused on all things Norton giving fans the chance to indulge 24/7 on Graham’s legendary and star studded interviews. The Graham Norton Show is one of the most beloved and iconic in our 90,000+ hour catalogue and has a huge global audience.”

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