Advanced Television

Germany: Samsung TV Plus adds DAZN FAST+

December 14, 2022

Samsung TV Plus users in Germany now have free access to live sports content from the top European football leagues, as well as exclusively produced shows for the UEFA Champions League, with the launch of the sports channel, DAZN FAST+.

Launched across Europe in 2019, Samsung TV Plus now has more than 1,000 channels in Europe, across news, entertainment, sports and movies.

In partnership with DAZN, the new FAST channel will snow live football matches from the Spanish La Liga, Italian Serie A and French Ligue 1, as well as exclusive DAZN Original documentaries. The first two live football broadcasts will be Paris Saint Germain’s clash against Strasbourg on December 28th and Valladolid vs Real Madrid on December 30th.

European Head of Business Development – Smart TV, Mobile & Gaming, Richard Jakeman, commented: “This is an exciting new evolution of our continued relationship with DAZN, which has completely disrupted the sports streaming market in Europe by providing innovative and ground-breaking new ways for fans to watch premium sports content. Being able to offer free to watch, live football matches to Samsung TV Plus users in Germany reflects Samsung’s commitment to redefining the FAST landscape in Europe. Samsung and DAZN share a vision to find new ways to serve the best sports content to viewers in ways that work for them, and it’s fantastic that our partnership continues to grow.”

Alex Hole Vice President and General Manager, Samsung Electronics Europe, added: “FAST is growing at pace to include exciting, brand-new, live-event content that brings more diverse content to audiences, including the growing cohort of sport streamers. This first of its kind, this sports FAST channel brings the best of both worlds to audiences – combining the benefits of both linear and VoD experiences for consumers who are in search for more content, without the added cost of subscriptions. But equally important for advertisers, FAST provides an engaging, premium, and brand-safe environment for sophisticated audience targeting with TV campaigns that extend beyond linear TV.”

Alice Mascia, CEO of DAZN in the DACH region, also added: “We are very excited to launch DAZN FAST+ together with Samsung in Germany. Samsung TV Plus is a popular and growing platform and thanks to our cooperation, even more fans can now enjoy sports from the strong DAZN program catalog. Our collaboration with Samsung once again demonstrates our role as an innovator in the sports industry by strengthening DAZN’s position as a one-stop shop for all sports.”

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