Advanced Television

BBC Studios appoints Witak GM for CEE

February 12, 2024

BBC Studios has announced the appointment of Bartosz Witak as the General Manager for the Central and Eastern Europe (CEE) region.

As the newly appointed GM, Witak is dutied with exploring new opportunities across BBC Studios business – branded services, content sales and digital.

Witak’s career thus far includes a pivotal role as the Senior Vice President and Managing Director for Central, Eastern, and Southern Europe and Israel during his sixteen-year tenure at ViacomCBS. Leading teams of experts across multiple offices, including Warsaw, Budapest, Prague, Tel Aviv, and London, he played a key role in the company’s success, contributing to consistent year-over-year revenue growth.

Following his time at ViacomCBS, Witak transitioned into the role of Senior Business Adviser, providing insights and strategic direction to international companies and investors in the media industry over the last four years.

Witak commented: “It is an honour to be entrusted with such a significant role. BBC Studios has an exceptional reputation and its commitment to delivering high-quality content that resonates with audiences worldwide. I am excited about the prospect of joining an exceptional team, pooling our collective strengths to not only build upon the existing foundation but also to propel our global presence to new heights.”

Arran Tindall, Chief Commercial Officer, EVP, EMEA Key Markets, added: “Bartosz is a seasoned media business executive with a track record reflecting his commitment to fostering strong strategic partnerships and driving business success in international markets. I’m confident his appointment will be vital to further expansion of our business across CEE in the years ahead.”

Witak will be based in Warsaw and will report into Tindall

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