BBC Studios’ Brands and Marketing division has recruited Penny Brough as SVP to steer its genre and brand marketing and audience insight team. Brough will be charged with ensuring the Marketing and Audiences department delivers world class insight and ambitious genre plans that engage customers and consumers and drive revenue.
Brands and Marketing leads on the brand management and marketing of BBC Studios’ franchise portfolio, which includes world-famous titles such as Doctor Who, Top Gear and Strictly Come Dancing/Dancing With The Stars, as well as natural history landmarks such as Blue Planet II and Seven Worlds, One Planet, under the BBC Earth brand. It also has guardianship of the BBC Studios master-brand and sub-brands around the world.
Brough was previously SVP, Chief Marketing Officer, at ViacomCBS – responsible for Marketing, Social, PR, Production, Creative and Media Planning for all Channels; Nickelodeon, MTV, Comedy Central, Paramount Network and Channel 5.
At BBC Studios she will work in close partnership with senior editorial and sales leaders as well as partners to drive creative hits, stronger services and major customer partnerships. The SVP for Marketing and Audiences reports into, and deputises for, BBC Studios’ Chief Marketing Officer, Nicki Sheard.
Brough takes up her new role on June 7th when she finishes a short consultancy stint for Channel 4.
Nicki Sheard, Chief Marketing Officer, BBC Studios said: “This is a new role which, for the first time, brings together all of our marketing and audiences work into a single team and I’m delighted that Penny’s joining to lead it. In the face of rapidly changing audience habits and industry dynamics, this team’s remit to drive awareness, understanding, value and demand for our brands and output globally has never been more critical.”
Brough commented: “I’m thrilled to be joining BBC Studios and to be part of such a world-renowned content powerhouse. I can’t wait to work with the team, as we focus on the digital marketing future and continue to bring BBC content and services to new audiences across the globe.”