Daumin appointed DAZN France CEO
February 20, 2024
DAZN, the sports streaming service, has announced the appointment of Brice Daumin as CEO of its French and Swiss operations. Daumin will oversee DAZN’s growth strategy in France, using his experience in the French market garnered from over 25 years in the country’s media and telecoms industries.
Daumin joins DAZN following 16 years at French pay-TV giant Canal+ where he most recently held the role of MD of its Swiss operations. He will report directly into Alice Mascia, whose group responsibilities include her roles as Group Chief Marketing Officer and CEO of DACH.
Shay Segev, DAZN Group CEO, commented: “DAZN’s global sports offering expanded into France last year and we’re excited to announce that Brice Daumin is joining our team to help us grow in this evolving market. With his extensive in-market experience across our strategic imperatives – customer focus, commercial development, and distribution – Brice will play a key role in our long-term development in France. This is a clear statement of DAZN’s commitment to France and our ambition to continue growing in this exciting sports entertainment market”.
Daumin added: “This was an easy decision for me to make. DAZN has already demonstrated its offer right across Europe, with its operations in Belgium, Germany, Italy, Portugal and Spain. Working with the biggest rights holder, in local markets and on a global level, DAZN delivers a fantastic service in a way that works for fans and rights holders. The opportunities for further growth in France are clear, especially when you look at the expanding range of sports entertainment products DAZN is creating – e-commerce, ticketing, social experiences and gaming. The French sports fan is ready for a new experience, one that DAZN will deliver.”