Platform appoints Bell as Associate Director
March 18, 2024
Platform Communications has announced the appointment of Edward Bell as Associate Director.
Bell brings over a decade of experience working with major tech and media brands, most recently at WPP’s specialist tech agency AxiCom. Over his career, he has driven global media relations programmes for data companies Kantar and the Open Data Institute, managed content and strategy for tech businesses including Sage and quantum computing experts IQM, and been account lead for creative and media agencies including Leagas Delaney and mSix.
David Lawrence, Managing Director at Platform Communications, said: “Ed’s track record building highly successful client relationships, and his passion for strategic media relations, make him a great addition to Platform. His focus on supporting teams and his flair for creating campaigns that have real business impact chimed with us straight away.”
Bell’s appointment follows the launch of Platform’s integrated ‘Propel Your Business’ proposition and the hires of ex-head of Future Publishing’s B2B business James McKeown to lead an expanded content offering, and marketing expert Anne-Louise Buick to head up Platform’s new Go-To-Market division.
Bell added: “Platform has a standout vision for helping tech and media clients to be successful and drive tangible business results. Its new proposition is especially timely when marketing ROI is – even more than usual – at the forefront of business leaders’ minds. I’m looking forward to being a part of Platform’s growth”.