Success for CTAM Europe Executive Management programme
March 20, 2024
CTAM Europe Co-Chairs Louise Cottrell, SVP Affiliate Sales, AMC Networks International and Lukas Kernell, VP Content, Liberty Global have announced that the CTAM Europe Executive Management programme has once again been a resounding success. The programme took place at the leading graduate business school INSEAD Campus in Fontainebleau, France, on 10 – 15 March 2024, and was the 10th year of the Executive Management programme.
The Class of ’24 included a diverse range of Executives from top performing media + tech organisations and attracted participants from around the world, as far as Japan, India and the US. Below is a list of organisations that made up our Class of ’24: AMC Networks International, BBC Studios, CNN, Comcast, Delta Fiber, Freewheel, Liberty Global, Melita, MOD, Paramount, Sunrise, Telenet and Warner Bros. Discovery.
CTAM Europe co-developed and customised this successful Leadership, Development and Diversity programme’s 5 day curriculum with INSEAD, the Business school for the world. The Programme is designed for Senior Executives in the Media, Entertainment, Connectivity and Technology industry, to undertake a week of learning and developing new industry tools, strategic thought leadership and a large dose of motivation!
The successful Leadership, Development and Diversity programme is offered to Senior Executives in the Connectivity, Entertainment, and Media industry, and has been running since 2014; over 250 Industry Leaders have been educated on the programme since its inception. Video footage/interviews can be found HERE (2 mins) and HERE (6 mins)
Today we are witnessing a profound shift in how customers use digital technologies to consume information, make informed buying decisions, and engage with companies. Though the shift is easy to see, addressing it isn’t easy to do. Business leaders want to know how to effectively apply data and the latest digital technologies that are most relevant to their customers, their industry, and the unique growth challenges they face. This, and much more was discussed during the Class of ’24. Discussions spilled out into the evenings when the Class network and socialised as a group.
Updated curriculum for 2024:
· Strategy management
· Customer centric value innovation
· Leadership management and development
· How organisations and leaders have been dealing with the Covid-19 pandemic.
· Change management – are you prepared for this new era?
· Digital transformation, and how the digital World drastically changed during 2020
· Value creation in Finance- and much more during the 5 days
The programme is very interactive, with plenty of group work, significant sharing of best practices, working on case studies etc. The class size varies from 21-35 attendees annually – so the value of networking with this peer group is superb since you spend a week with the class and really get to know each other well and forge long-term industry bonds.
For Organisations and Leaders looking to understand:
o What changes are afoot in the Communications, TV, Media and SVOD/AVOD industry
o How platforms owners are looking to pivot from their core propositions
o What will be the key technologies in the coming decade
– then this Executive Management Programme is definitely one you cannot afford to overlook!
For Organisations and Leaders looking to understand what changes are afoot in the Communications, TV, Media and SVOD/AVOD industry, how platforms owners are looking to pivot from their core propositions, what will be the key technologies in the coming decade – then this Executive Management Programme is definitely one you cannot afford to overlook.