Advanced Television

Accedo, Brightcove, JUMP support Sharqiya SVoD

April 9, 2024

Accedo, a provider of video solutions and Brightcove, the streaming technology company, have announced their collaboration with Al Sharqiya Group to enhance its 1001 OTT streaming service with the introduction of one of Iraq’s first SVoD platforms, alongside live linear channels.

Initially launched in March 2023 as an AVoD service, 1001 caters to Arabic-speaking audiences worldwide, offering a range of localised video content in both Arabic and English. The introduction of the SVoD platform is a strategic move to complement the existing AVoD service, providing consumers with ad-free access to premium content. Developed in partnership with content platform providers OSN+, Rotana and Starzplay, the SVoD platform offers a catalogue of content for on-demand viewing.

In collaboration with technology partners Brightcove and Jump Data Driven Video, Accedo is delivering an end-to-end OTT application solution, designed to provide Sharqiya’s customers with a bespoke SVoD experience. The video service, developed by Accedo, will be powered by Brightcove’s streaming technology solution and will rely on JUMP Insights and Personaliser for advanced analytics, insights, and recommendations.

Mohsen Khairaldin Garcia, Co-Founder and CEO at 1001, commented “Expanding our services to include an SVoD platform signifies our commitment to meeting the evolving needs of consumers in Iraq and beyond. Through our collaboration with Accedo, we aspire to position 1001 as a leading destination for entertainment in the Middle East, providing our Iraqi and Arabic-speaking audience with access to our wide array of content for enjoyment and exploration.”

Michael Lantz, CEO at Accedo, said: “The collaboration marks a significant milestone in the convergence of technology and entertainment in the Middle East, signalling a new era of digital media consumption. As consumers increasingly demand flexibility and convenience in accessing content, the introduction of one of Iraq’s first SVoD platforms sets a benchmark for innovation and customer-centricity in the region’s media industry.”

Justin Barrett, SVP of EMEA and APAC, Brightcove, added: “The partnership underscores a shared commitment to empowering audiences with immersive, personalised streaming experiences that redefine entertainment. With a focus on viewer engagement and satisfaction, Brightcove – alongside our partners – is prepared to create an engaging OTT experience for Al Sharqiya with our advanced streaming platform to help them reach new audiences, deepen engagement, and maximise content monetisation to provide high-quality entertainment in Iraq and beyond.”

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