Advanced Television

MediaKind’s MK.IO Platform features low latency streaming with DAI

April 10, 2024

MediaKind, the specialist in media technology services and solutions, unveils low latency streaming with dynamic advertising and blackout support to MK.IO, its cloud streaming platform. Leveraging the Low Latency HLS and DASH standard, MK.IO reduces latency by 75 per cent and continues to support standards-based dynamic ad insertion (DAI), blackouts, and DRM security for premium content providers.

MK.IO comes pre-integrated with multiple CDN providers, video players, and popular ad decision servers. This unique combination of low latency, security, and targeted advertising makes MK.IO a prime choice for operators, content owners, and sports teams who want to monetise live video at scale.

“We are thrilled to introduce this update to MK.IO, as it represents a significant advancement in our streaming technology and empowers our customers to deliver a premium user experience they can monetise,” said Cory Zachman, SVP of Engineering and Services at MediaKind. “We’ve built MK.IO for high viewership events by providing the ability to prefetch ad decisions and auto-scale our infrastructure in the cloud. All this is achieved without sacrificing MediaKind’s trusted picture quality and security.”

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