MediaKind advances streaming and monetisation solutions
September 15, 2023
MediaKind is showcasing its latest video streaming innovations built to support the direct-to-consumer (D2C) revolution at IBC.
MediaKind’s next-generation video and live streaming experiences serve more than 65 million daily subscribers with advanced advertising technology that unlocks new monetization opportunities. Technology and application showcase includes:
MK/IO MediaKind’s complete streaming solution built on the robust foundation of Microsoft Azure, offers a seamless migration path for Azure Media Services (AMS) customers to the MK/IO video streaming platform. Available through the Azure Marketplace, it seamlessly integrates with Azure Storage, content delivery networks (CDNs), and billing systems. With a similar user experience, API parity, and familiar pricing structure, content migration from AMS becomes a breeze, eliminating the need for additional ingestion or processing.
MediaKind Beam combines MediaKind’s cloud-native media software stack with highly efficient processing appliances, offering optimized form factor and density flexibility, hardware acceleration, minimal energy consumption, and extensive connectivity options. Crafted from a modular software architecture designed to tackle conventional contribution and distribution models, Beam incorporates the necessary IP connectivity for seamless live video transmission between ground and cloud, enhancing functional versatility and quality in cloud-based production workflows.
At the IBC Show, MediaKind’s NAB 2023 debut products Aquila, Atlas, PRISMA, Wave, and MediaFirst remain in the spotlight. These products exemplify the company’s distinct capabilities and deep industry expertise, building upon a rich legacy of driving innovation in video workflows.
Aquila Broadcast and Streaming Headends offer a robust and versatile video encoding solution tailored for multiscreen video platform distribution using on-premises or public cloud infrastructures. Aquila provides a tailored solution with features such as AI-enhanced encoding technology, hardware acceleration, and comprehensive configuration and monitoring capabilities to speed up deployment time, cut OPEX, and improve sustainability with reduced power consumption.
Atlas delivers three significant workflows from the Cloud: Live Catch-up and TV recording, AI-powered file-based encoding, and AI-based Upscale. Atlas leverages public cloud storage along with AI-powered services for next-generation Cloud DVR services. An award-winning proprietary codec implementation ensures high quality and high-speed file transcoding, while AI-based Upscale enables HD to 4K upscaling, repurposing old content libraries for modern screen sizes with pristine quality.
PRISMA advertising and rights management platform ensures linear rights compliance, and blackout management for live broadcast and OTT streaming, along with precise SCTE-35 signal control for the most reliable dynamic ad insertion (DAI) available today. With some of the highest dynamic ad insertion fill rate in the industry PRISMA empowers live content providers to maximize revenue by enabling Dynamic Ad Insertion and local ad insertion, enhancing monetisation and overall advertising strategies for broadcast and D2C applications.
Wave is establishing a new benchmark in ultra-low latency and large-scale live streaming, offering a solution designed for the most time-critical content delivery applications. Wave unlocks new immersive experiences and monetisation models for sports and live events. Network operators can leverage Wave to converge their Multicast IPTV and streaming CDN into a single distribution network and offer targeted advertising at scale.
MediaFirst provide a cloud-based video platform designed for user, device and content management and enablement across both managed and unmanaged networks. With proven robustness and scalability, unprecedented array of monetisation capabilities and a rich client SDK, MediaFirst offers client application developers a platform to build premium video experiences. Whether a sports enthusiast or event organiser, Direct-to-Consumer streaming platforms offer tailored options to bring content directly to the audience, ensuring a hassle-free and immersive streaming experience.
Boris Felts, Chief Product Officer, MediaKind, said, “We’re delighted to introduce MediaKind’s latest technology and solutions at the IBC Show, offering new experiences and unprecedented monetization opportunities. With our advanced software-driven, cloud-native solutions, we’ve redefined streaming, exceeding the capabilities of traditional broadcast and pay TV experiences. With MediaKind, you are guaranteed exceptional quality, service, and reliability while unlocking your full monetization potential.”