Advanced Television

Northern Ireland’s Women’s Premiership on DAZN

May 3, 2024

DAZN, the sports streaming platform, and the Northern Ireland Football League (NIFL), have announced DAZN as the new home of live action from Sports Direct Women’s Premiership.

In a first commercial broadcast rights agreement for football in Northern Ireland, the top division of female football in the NI Football League will exclusively partner with DAZN until 2027.

The new season kicks off on May 5th live on DAZN, as reigning champions Glentoran Women start the defence of the Sports Direct Women’s Premiership title at home to Crusaders Strikers at Blanchflower Stadium.

Gerard Lawlor, NI Football League CEO, said: “This is a landmark announcement for our league, we’ve worked hard over with our clubs the last few years to raise the profile of our league and to have the backing of DAZN investing in our product, is testament to how far we’ve grown. We’re proud to be sitting alongside some of the biggest competitions in women’s football on DAZN and we’re looking forward to showcasing to fans around the world, the drama, excitement and talent on show in the Sports Direct Women’s Premiership.”

Esmeralda Negron, Co-CEO of Women’s Sport at DAZN, added: “We look forward to working with NIFL to grow the profile of the league and engage an international audience. DAZN has the unique advantage of being able to offer NIFL a global platform through which to aggregate their content, increasing the discoverability of a league which is rich with talent but still commercially young”.

The partnership will see five exclusive live games as well as highlights, interviews and features from the NI Football League all available on DAZN through the season at no cost to audiences.

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