Advanced Television

Ateme integrates Technicolor’s HDR

May 15, 2024

Ateme, a specialist in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT – has integrated Advanced HDR by Technicolor – a suite of high dynamic range production, distribution, and display solutions — into its TITAN offerings.

TITAN is ATEME’s video compression solution designed for broadcasters, content owners, and service providers to deliver high-quality video content efficiently across various platforms and screens.

“Integrating Advanced HDR by Technicolor directly into TITAN streamlines the delivery of HDR live premium content in the Advanced HDR by Technicolor format, allowing for larger deployments and increased capabilities for broadcasters, including rights owners. This simplifies workflows while opening up new options for broadcasters and streaming providers to maximize and scale their HDR distribution capabilities,” commented Valerie Allie, Senior Director of the Video Solutions Group at InterDigital.

This announcement marks the latest development in the evolving relationship between ATEME and Advanced HDR by Technicolor.

In addition to available implementations of Advanced HDR by Technicolor technologies in production, playout and file-based conversions, the integration of Advanced HDR by Technicolor with ATEME’s TITAN increases scalability and deployment capabilities for broadcasters. It is now possible to leverage the capabilities of different vendors to deliver premium HDR viewing experiences to consumers. HDR content enabled by Advanced HDR by Technicolor can be delivered along with AVC, HEVC and VVC codecs and from any SDR or HDR source content.

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