Globecast appoints Bubble Agency
June 4, 2024
Bubble Agency, a specialist in PR, marketing and events for the broadcast, media and entertainment technology sectors, has been appointed by Globecast as its global PR agency of record.
Globecast is a multi-network platform operator, media services integrator and managed services provider for live TV channels, sports, news, special events and on-demand content. It manages 100,000 live events every year from its media services centers in Los Angeles, London, Paris, Rome, Johannesburg, and Singapore.
Globecast has tasked Bubble Agency with communicating the value and business benefits of its digital platforms and services to senior decision makers at broadcasters, telecom operators, and OTT platforms in the Americas, Europe, and Asia Pacific. From its offices in London and Los Angeles, Bubble Agency will provide comprehensive PR services, including strategic consultancy, thought leadership positioning, media and analyst relations, and content creation.
“Globecast has undergone something of a transformation in recent years, offering new services and helping our customers transition to modern technologies, so we needed a new agency partner to help elevate our profile and communicate the value we bring,” said Jean-Christophe Perier, Chief Marketing Officer at Globecast. “Bubble Agency’s deep experience and strong relationships in the media and entertainment industry combined with its global reach make it the ideal partner to help us achieve our communication goals.”
“Globecast is an iconic name in the media technology industry with a loyal customer base and a reputation for excellence,” added Sadie Groom, CEO of Bubble Agency. “Through compelling content and our connections with editors, analysts, industry organisations and other industry influencers, our teams in the US and the UK will raise awareness of the value that Globecast brings to broadcasters, sporting events, and OTT platforms all over the world.”