Advanced Television

Bell Media partners with Dotdash Meredith

June 6, 2024

Bell Media has been selected to become Dotdash Meredith’s new Canadian sales partner, expanding premium digital advertising in Canada. This partnership leverages Dotdash Meredith’s premium digital inventory as well as Bell Media’s powerful sales team and advertising expertise to expand the reach and effectiveness of digital ad campaigns across the country.

The partnership sees Dotdash Meredith’s digital ad inventory, which includes more than 40 renowned media brands such as PEOPLE, Better Homes & Gardens, Allrecipes, FOOD & WINE, Investopedia, and Verywell, added to Bell Media’s already robust portfolio. These premium brands, spanning diverse sectors including health, finance, food and drink, home, beauty, travel, tech, and more, coupled with Bell Media’s portfolio, provide advertisers with a compelling offering and unique opportunities for enhanced targeting and more opportunity to purchase premium digital inventory from Canada’s leading team.

“Our partnership with Dotdash Meredith allows us to join forces and bring exceptional digital inventory to Canadian advertisers,” said Stewart Johnston, Senior Vice-President, Content and Sales, Bell Media. “With Bell Media’s portfolio of Canada’s most dynamic, recognizable, and respected brands from sports, to news, to lifestyle, and streaming, now integrated with Dotdash Meredith’s diverse portfolio and track record of advertiser results, we provide our Canadian clients with unparalleled opportunities to inject scale into the market to connect with audiences and drive tangible results.”

“We’re excited to launch this partnership with Bell Media, bringing Dotdash Meredith’s powerful intent-driven brands and scale to the Canadian market together,” said Jon Roberts, Chief Innovation Officer, Dotdash Meredith.

From ads on Crave, to Connected TV, FAST channels, and Addressable TV and Audio, Bell Media continues to push the limits on advertising quality and innovation, injecting the Canadian market with premium digital inventory that connects advertising clients to the audiences of Canada’s most trusted brands.

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