Esports World Cup on DAZN
July 1, 2024
The Esports World Cup (EWC) will be shown for free on DAZN’s streaming platform. The EWC will feature top eSports athletes and clubs from all over the world, and DAZN will broadcast the competition to a global audience. The inaugural event will be hosted in Riyadh, Saudi Arabia and feature hundreds of hours of content, all available live and on-demand.
DAZN will work with the EWC to produce and deliver content in multiple languages to fans that optimises their experience and helps grow reach and audience.
Shay Segev, CEO of DAZN Group, commented: “DAZN’s technology, distribution, production and marketing capabilities sets us apart. We are the perfect long-term partners for the Esports World Cup Foundation, and we will be working closely together to further develop how we deliver this innovative event in ways that excite, engage and create new levels of interaction for fans and new audiences. The Esports World Cup is another fantastic and forward-looking property that DAZN will bring to the world, helping take it to the next level in terms of growth as well as helping attract an even more younger and diverse demographic to the platform.”
Ralf Reichert, CEO of Esports World Cup Foundation, added: “We’re excited to team up with DAZN and build traditional sports coverage for the Esports World Cup. As we work to establish eSports as a vital driver of global culture, partnerships with market leaders like DAZN are essential long-term steps to stimulate sustained interest and engage global fan communities. I’m looking forward to DAZN’s world-class coverage of EWC and commitment as we celebrate competitive excellence and gaming culture together.”
Beginning on July 3rd, the EWC will transform Riyadh into the epicentre of eSports fandom and gaming culture. Located in Boulevard City, fans can watch athletes and clubs compete across 22 game championships for a share of more than $60 million in prize money. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.