Rakuten launches streaming service
May 20, 2019
Rakuten, the Japanese e-commerce and internet company, has launched a new live video streaming service known as Rakuten LIVE.
The streaming service allows artists, celebrities and general users to live stream videos and communicate with viewers in real-time. Viewers can enjoy interactive communication with streamers in real-time by sending comments and virtual gifts to show their support.
The service also offers a live commerce function in which viewers can easily access sites to purchase products featured in streaming videos, allowing shoppers to make purchases while watching.