WWE launches on TikTok
December 16, 2019
WWE and TikTok have launched a new partnership to bring WWE content to the TikTok community.
To kick off the partnership, WWE has launched their official TikTok account and is also making available WWE Superstar entrance themes for more than 30 Superstars and Hall of Famers including Stone Cold Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks, among others. The themes and original entrance music will be integrated into TikTok’s content library joining music from top artists like Lil Nas X, Mariah Carey, Lizzo, and emerging artists like Arizona Zervas.
“We are thrilled to be launching this partnership which offers a new level of engagement with WWE content by enabling the TikTok community to create their own shareable stories tied to WWE‘s world renowned Superstars,” said Jayar Donlan, WWE’s Executive Vice President, Advanced Media.
Looking ahead, fans can expect exclusive daily content posted to WWE’s TikTok account.
“By capturing the passion and thrill of wrestling, WWE is at the forefront of bringing together sports and entertainment in an unconventional and fun way. Through our partnership with WWE, we’re looking forward to bringing the excitement of the WWE experience to TikTok’s global community,” said Mayan Scharf, Global Partnerships, TikTok.
Currently reaching more than 1 billion social media followers worldwide, WWE looks to extend their position as global leaders in the social media space by leveraging TikTok’s broad and fast-growing user base, while also drawing existing fans onto the platform to create and interact with WWE content in new and exciting ways.