Standard Media Index (SMI), a source for ad pricing and revenue data, has unveiled US television figures for the 2017-18 Broadcast Season. This month marks the start of the company’s updated version of our AccuTV product. With this advancement, SMI says it is expanding coverage and improving accuracy through a new relationship with Nielsen Ad […]
Hulu CEO Randy Freer has revealed that Heather Moosnick will join the company as Senior Vice President, Content Partnerships. In this role, Moosnick will drive the content acquisition strategy across the US streaming service’s live and on-demand programming – from full library series and movies to current network television shows and emerging content opportunities. As […]
The BBC has launched BBC Sounds, bringing together 80,000 hours of music, radio and podcasts, available live and on-demand in a personalised single app and website. Content available on BBC Sounds includes: Twenty new podcasts available including Beyond Today, a daily news podcast, as well as new podcasts from Rylan Clark-Neal, Konnie Huq, Colin Murray and […]
With a new update to the ESPN App on PlayStation 4 and Xbox One, fans in the US can now subscribe to ESPN+ and immediately begin watching thousands of additional live sports events, original shows and series, as well as access the entire 30 for 30 documentary series and more. The launch of ESPN+ on PlayStation 4 […]
Ooyala, a specialist in content supply chain solutions for OTT, content production, and digital distribution, has announced a collaboration with Google Cloud to leverage robust Google Cloud technologies for the cutting-edge Ooyala Flex Media Platform, which empowers media owners to automate their video workflows, expand their audiences and get content to market faster, and with […]
Snapchat, the social media sharing app, is adding 26 new UK shows from the likes of Channel 4, Sky News, Vice and Manchester City FC in an attempt to broaden its offering and attract more UK users. A number of US shows produced by premium partners on the platform have already attracted five million UK […]
The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new audiences, according to a report, Global Advertising Forecast – 2010-2023, from advisory firm Strategy Analytics. As evidence for these forecasts, the research noted that major […]
After over 16 years with the company, Francisco Román will step down as chairman of Vodafone Spain and Vodafone Spain Foundation on December 31st. Román was a member of the team that, on behalf of Airtouch International, won the first Spanish telco licence in 1994 after market liberalisation. He was technology director of Airtel Movil, […]
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads, a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]
Research from consumer body Which? into the UK’s biggest broadband providers has found that Virgin Media customers were the most likely to have experienced a problem with their broadband service over the last 12 months, with issues affecting seven in 10 people. The latest results of its broadband survey of more than 7,000 customers found […]