Rentrak signs VoD measurement agreement with 210
Rentrak, the multi-screen measurement outfit, has signed a contract with 210 Digital Media, a specialist in paid VoD content, to use Rental’s OnDemand Essentials service. 210 Digital Media, which produces and distributes digital programming to cable, satellite and broadcast companies worldwide, will use OnDemand Essentials to measure and report on demand viewing to better serve […]