at800 is conducting further testing of 4G at 800 MHz in the northern town of York. Around 10,000 addresses in an area west of York city centre will receive a postcard later this week explaining that 4G at 800 MHz could cause problems with their Freeview service. The York test will allow at800 to further […]
AT&T AdWorks has launched AT&T AdWorks Blueprint, the newest advancement in audience targeting. This platform uses anonymous AT&T data from online, mobile and TV users, overlaid with key insights provided from third party data providers. This platform allows advertisers to deliver the most relevant messages to consumers, reducing the number of irrelevant ads typically seen […]
at800 has revealed the results of its recent trials in South-East and West London. It revealed that there were no confirmed Freeview problems as a result of the 4G at 800 MHz testing. The results reflect the fact that there is a very strong digital terrestrial television signal in London, and that this is transmitted […]
Walt Disney’s ABC, responding to the proliferation of smartphones and tablet computers, will participate in Nielsen’s trial of new technology designed to measure the mobile-TV viewing audience. The test of the Nielsen Online Campaign Ratings system will run through September, the companies said in a joint statement. ABC is seeking to measure audience demographics and […]
Civolution, a provider of technology and solutions for identifying, managing and monetising media content, has announced that following an inter-institutional tender process, the European Commission has contracted with Civolution for its global broadcast intelligence solution Teletrax. The unique solution, combining watermarking technology and the Teletrax OnView plug-in, will provide the European Commission and European Parliament […]
Agama Technologies, the video service quality assurance expert, has announced the launch of Analyzer OMNIA, a new DVB-C monitoring probe with unmatched density and parallel capacity. The new space and cost efficient product range will mean no more ‘blind spots’ for cable operators, as it provides complete transparency of the delivered quality by monitoring up […]
The number of US television homes is growing – and so is the TV audience. According to Nielsen’s 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the US, up 1.2 per cent from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and […]
at800 is holding an extended trial to help understand the extent to which 4G at 800 MHz could disrupt Freeview. The trial begins in Brighton from mid-May. at800 is the organization tasked with ensuring viewers continue to receive Freeview when 4G mobile services at 800 MHz are launched later this year. Brighton has been selected […]
Nielsen is debuting a tool that will track online TV viewing. Nielsen Digital Program Ratings will primarily allow networks to track viewing of the shows that they stream on their own websites. Pilot partners include Fox, NBC, ABC, Univision, Discovery and A+E. AOL is the only online only video provider participating in the pilot. The […]
A group of Universities (UPM, UPV) and companies (Agile Content, Eumovil, Ericsson and Inmomatica) have joined forces to develop Immersive TV, a R&D project that allows viewers to naturally interact with the actions being broadcast and even participate in the scene. With a budget of €2.7 million and co-funded by the Ministry of Industry, Immersive […]