Although consumers are increasingly prepared to have some form of pay-TV in their household, getting more consumers to order and then regularly view pay per view (PPV) or video on demand (VOD) remains a key challenge for service providers, according to a recent survey by Gartner. In the fourth quarter of 2007, Gartner surveyed 5,800 […]
ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The ad market is expected to fall by at least 10 per cent as worsening economic conditions hit marketing budgets. Ad revenue at ITV’s flagship network […]
ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The ad market is expected to fall by at least 10 per cent as worsening economic conditions hit marketing budgets.Ad revenue at ITV’s flagship network – […]
Top Up TV, provider of content on Freeview, has inked a strategic agreement with Warner Bros International Television Distribution (WBITD) to offer new entertainment on-demand to Top Up TV Anytime subscribers through Warner TV, a VOD channel. Programmes from Warner TV are available immediately. In addition, Top Up TV and Warner Bros have agreed terms […]
Citing worsening economic conditions coupled with the lack of growth in consumer disposable income, Robert J. Coen, director of forecasting at Interpublic Group’s Magna unit, reduced his estimate for full-year US ad-spending growth to 2 per cent, down from a 3.7 per cent forecast made in December. He also trimmed estimates for world-wide ad growth […]
On Demand Group (ODG), a subsidiary of SeaChange International, will provide an outsourced video-on-demand solution to the Hellenic Telecommunication Organisation (OTE). OTE, Greece's largest telco with 5 million fixed lines and over 700,000 broadband customers, has plans to extend its service offering and roll-out IPTV services to its customer base
From Branislav Pekic in Rome Brazilian pay-TV operator Sky is to launch a pre-paid service based on a package of 35 TV channels (8 of them free-to-air) and 46 audio channels.In order to get "Sky Pré-Pago", the consumer needs to acquire the basic reception equipment (dish and decoder) for $187 (E120), including installation. One month […]
NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games next month. Besides giving advertisers a clearer picture of how much consumers are paying attention to the games, NBC hopes its research provides a comprehensive picture of how […]
From Branislav Pekic in Rome The commission responsible for evaluating the bids on Portugal's Digital Terrestrial Television (DTT) tender has given the green light to the project that Portugal Telecom plans to launch in the framework of Multiplex A that will carry free-to-air TV channels. Portugal Telecom now has 10 working days to accept the […]
From Branislav Pekic in Rome The commission responsible for evaluating the bids on Portugal's Digital Terrestrial Television (DTT) tender has given the green light to the project that Portugal Telecom plans to launch in the framework of Multiplex A that will carry free-to-air TV channels.Portugal Telecom now has 10 working days to accept the decision. […]