Advanced Television

Pay TV

Sky Italia aims for 0.5m new subscribers per year

Branislav Pekic from Rome With 4.2 million subscribers, equal to a potential audience of 14 million TV viewers, Sky Italia is now aiming to grow at a rate of 500,000 new subscribers a year. Speaking on the margins of the presentation of the 2007-2008programme schedule in Milan, Sky Italia CEO Tom Mockridge said that there […]

August 27, 2007

TiVo: difficult Oz future?

Pay-TV sales company Multi Channel Network has cast doubt on the future of TiVo, which is backed by the Seven Network, telling advertisers the venture may never get off the ground. Rob Leach, head of MCN’s interactive television division and, said TiVo had “bombed” in Britain after proving to be “a difficult product to market” […]

August 22, 2007

Setanta speedy uptake

Setanta says it has already signed up 2.5 million customers for its Setanta Sports package. Of those 2.5 million, 1.4 million are Virgin Media customers who had taken up the offer of adding Setanta Sports to their XL basic subscription package. The remaining 1.1m are paying £9.99 (E15) per month to access Setanta Sports via […]

August 3, 2007

Viewers want OTT content choice and simplicity

Qualitative consumer research, conducted by Evolution Digital, a provider of integrated IP Hybrid devices and IP Video solutions for the global cable industry, shows that pay-TV subscribers are eager for a new way to have access to both traditional cable TV channels and popular OTT services, and want cable set-top box technology to simplify their […]