New Zealand digital terrestrial TV service Freeview has commenced roll-out of a new On Demand TV Platform to replace the existing FreeviewPlus service. Implemented in collaboration with leading New Zealand broadcasters (TVNZ, MediaWorks, Māori Television and RNZ), the new platform supersedes the broadcasters’ own TVNZ OnDemand, ThreeNow and Māori Television On Demand apps previously linked […]
Addressable TV is set to shake up the TV advertising industry significantly over the next few years as commercial TV channels gain the ability to target advertising at finely segmented audiences. Extensive demographic data from Roy Morgan Research covering the attitudes Australians have towards advertising shows that contemporary Australians are largely sceptical of advertising, with […]
Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform […]
A survey of the content viewing behaviour of Hong Kong consumers from CASBAA, the trade association for the video industry and ecosystem in Asia Pacific, reveals that close to one in four consumers (24 per cent) use a TV box which can be used to stream pirated television and video content. These TV boxes, also […]
UK multiplay telco BT has become the first major UK pay-TV provider to offer Amazon Prime Video access via a set-top box – giving customers the ability to access Prime Video’s TV & movie content at the push of the button. The move – revealed by advanced-television in mid-May 2018 – forms part of BT’s […]
To coincide with its coverage of the World Cup tournament in Russia, the BBC has updated its connected TV app. In a blog post, Neil Hall, Head of Product at BBC Sport, outlined the enhancements that have been made to the app: “We want to give people the best-possible World Cup experience and our online […]
Research by Ampere Analysis reveals that online households now own an average of 4.5 different types of connected devices. The research also shows that they’re every bit as attached to the technology brands that manufacture their hardware as they are to the online services this hardware enables them to access. The survey of 22,000 respondents […]
Parks Associates research finds nearly 40 per cent of US broadband households now have at least two OTT video service subscriptions. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services. “Every product […]
The UK’s major broadcast companies have signed a new five-year agreement to accelerate digital terrestrial TV service Freeview’s transition to a fully hybrid platform, providing the best in free-to-view live and on-demand TV. The collaboration between BBC, ITV, Channel 4 and network operator Arqiva – the four shareholders of Digital UK – will see an […]
Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78 per cent of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to a SteelHouse survey of both brand-side and agency marketing professionals, conducted by independent consulting firm Advertiser Perceptions. While only 2 […]