Brazilian pay-TV operator TVA, in partnership with Spain's Telefónica, is investing BRL 123 million (E52 million) for the launch of an IPTV service via fibre optic cable, which is currently being tested in the Jardins area of São Paulo. Launching in 2009, the IPTV service would integrate TV, video and the internet, with subscribers being […]
If there had been only one network provider, which was expected to be Sentech, all companies wishing to enter the market would have been forced to go through that company. The news will be welcomed by companies such as pay-TV provider MultiChoice, which has plans to have its mobile TV service available before the 2010 […]
The new regions will now also be able to receive 15 TV programs as well as five radio programmes. The service line-up includes the four made-for-mobile TV channels LAOLA1.tv, LALA TV, Krone TV and Red Bull TV, but also ORF1, ORF2, ATV, Puls4, Pro7 Austria, RTL, Sat1 Österreich, VOX, RTL2, N24 and SUPER RTL as […]
The service will be available on TV, via a website (http://www.mtv-vodafonesoundbites.com) and on mobile (wap.mtv-vodafonesoundbites.com) as a series of twenty one, three minute shows from early August. The website and mobile service will carry additional footage, as well as editorial and news elements. Vodafone Soundbites will be available in seven languages on MTV in Germany, […]
Jan Karas, Director of Marketing for the Consumer Segment, Telefónica O2 said that thanks to its vast selection of channels and several above-standard functions, such as TV Archive and Videotéka, O2TV offered something for everyone. “Its popularity continues to grow and now, as the switch from analogue to digital broadcasting is accelerating, O2TV is one […]
The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]
In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]