Companies in the UK are focusing their ad spend away from print media, now more so than ever before. A survey of 1,325 UK marketing professionals carried out by digital marketing agency, Marketingsignals.com, revealed that 56 per cent of UK based businesses have turned their main focus away from spending on print advertising during the […]
Findings from specialist analysis firm Leichtman Research Group (LRG) indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in Q2 2018. The top pay-TV providers […]
The worldwide home audio hardware market grew 20 per cent last year to reach 154 million units, with a further 19 per cent growth projected in 2019, according to the findings of the Worldwide Home Audio Market Report from Futuresource Consulting. The sector, which includes wireless speakers, soundbars, A/V receivers, Hi-Fi systems and dedicated speaker […]
Three OTT video services — Netflix, Amazon Prime Video and Sky’s NOW TV — accounted for 97 per cent of the total subscriptions market in the UK at the end of 2018 according to Kagan, a research group within S&P Global Market Intelligence. “Since debuting in January 2012, Netflix has been leading the growth of […]
The success of Wi-Fi technology is confirmed in new research from Strategy Analytics showing that nearly five billion home Wi-Fi devices are now in use around the world. Furthermore, the report – The Wireless Home: Assessing the Scale of the Global Home Wi-Fi Device Market – predicts that a new wave of Wi-Fi smart home […]
Around half of UK homes now subscribe to TV streaming services, according to Ofcom’s Media Nations 2019 report that reveals major shifts in the nation’s viewing habits. The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, NOW TV and Disney Life – increased from 11.2 million […]
Conviva’s Q2 2019 State of Streaming report reveals new insights into industry shifts and viewer behaviour, as well as further exploration into trends highlighted in previous reports. Streaming recorded triple-digit increases in year-over-year
The Walt Disney Co has revealed plans to offer US consumers a streaming bundle of Disney+, ESPN+, and advertising-supported Hulu for $12.99 (€11.60) a month, beginning November 12th, setting out its stall in what is likely to become a fiercely-fought battle with competing SVoD services. The pricing matches the most popular subscription from Netflix, with […]
The increasing adoption of video streaming platforms has created significant challenges to traditional pay-TV services. Yet, despite the challenges, the overall pay-TV market is expected to grow at a steady pace to surpass a 1.1 billion subscriber base in 2024, according to the Pay TV Subscribers market data report from global tech market advisory firm, […]
Cord-cutting in the US continues to accelerate, with the number of cord-cutting households jumping another 19.2 per cent this year. According to eMarketer’s latest pay-TV forecast, the number of households without a traditional pay-TV subscription is quickly approaching those that have one. This year, the number of pay-TV households in the US will decline by […]