Streaming platform and device specialist Roku has unveiled further advancements in OTT advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyse the engagement of TV audiences as they rapidly shift […]
According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to 15 per cent in 2018 and 2019, but thereafter the rate of decline may lessen. “Many forces that distracted young people away from traditional TV, […]
The American film and television industry continues to be a key driver of the US economy, adding high quality domestic jobs and paying out $49 billion (€40bn) to local businesses across the country, according to the most recent economic figures released by the Motion Picture Association of America (MPAA). The US film and television industry […]
Worldwide IT spending is projected to total $3.7 trillion (€3 trillion) in 2018, an increase of 4.5 per cent from 2017, according to the latest forecast by Gartner. “Global IT spending growth began to turn around in 2017, with continued growth expected over the next few years. However, uncertainty looms as organisations consider the potential impacts […]
Digital consumption in the Middle East and North Africa region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and a flood of new streaming platforms in the market, according to an EY report commissioned by the Dubai World Trade Centre, DWTC. EY compiled its […]
The number of fixed broadband lines in Italy reached 16.4 million units in the first nine months of 2017, increasing by 950,000 units on an annual basis. The data, published by the country’s Communications Authority (AgCom) in its 9M report, show a significant reduction in broadband accesses based on xDSL technology (-960,000). However, the decrease […]
Video games software/hardware combined could be in the $165 billion (€135bn) to $170 billion range this year (if mobile outperforms again), and reach between $230 billion and $235 billion by 2022 if strong performance continues. That might make games software/hardware bigger in 5 years than 150 countries’ individual GDPs today (somewhere between Vietnam and Finland). […]
Pay-TV revenues for the 20 countries covered in the eighth edition of the Middle East and North Africa Pay TV Forecasts report from Digital TV Research will reach $3.62 billion (€2.97bn) in 2023 – up by only 7.8 per cent on 2017. Pay-TV revenues will fall in 2018. They will be flat in 2019 before […]
Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017. Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate […]
A GfK study is shedding light on one of the most talked-about subjects at this week’s CES conference in Las Vegas – net neutrality. Controversy continues to swirl over the recent FCC decision to allow Internet Service Providers greater control over the Internet ‘pipe’, setting up a marketplace that might come to resemble traditional pay-TV […]