The TV-based advertising bucket is leaking revenue to online and digital activity, and the trend shows no signs of slowing down, says a report from analysts at Deutsche Bank. The bank’s media analyst, Laurie Davison, says
TVT, the managed media services provider, has released a report outlining the key video content localisation challenges that broadcasters, on-demand service providers and other TV operators need to overcome to successfully expand into rapidly growing international markets. “There are huge opportunities in the growing international TV marketplace for content owners, video streaming services and others prepared to […]
Pay-TV revenues for 138 countries increased by $32 billion (€28.56bn) between 2010 and 2016 to reach $202 billion. However, only $1.23 billion was added in 2016, according to the Global Pay TV Revenue Databook from Digital TV Research. “Despite its pay-TV revenues
Global adspend will grow 4.2 per cent to $559 billion (€499.7bn) in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8 per cent growth in 2016. However, 2016 was a ‘quadrennial year’, and benefited from extra adspend stimulated by the US elections, Summer Olympics in Rio and the football championships in Europe, […]
A study by regional pay-TV industry group CASBAA shows that overall access to multi-channel video services of all kinds in Taiwan is being bolstered by a mobile video market now accounting for 92 per cent of all individuals. According to the CASBAA study, with 15 locally established OTT platforms (as opposed to cross-border pirate services […]
According to Dataxis, nearly 12 million 4K TVs were sold in Europe during the 2016, which represents a growth of 102 per cent in comparison for the year 2015 (6 million 4K TVs shipped). The sales were driven by UK (2 million), Germany (2 million), France (1.7 million), Russia (1.4 million) and Italy (880 000). […]
FreeWheel, the advertising management solution, has released its Q1 2017 Video Monetisation Report (VMR), revealing how the industry has never been closer to seeing true unification in premium video. Video monetisation from
According to PwC’s Global Entertainment & Media (E&M) Outlook 2017-2021 the UK’s E&M sector will grow at a compounded annual growth rate (CAGR) of 3 per cent from 2017-2021 adding £10 billion (€11.4bn) to its value to the economy over five years. Overall, revenue will grow from £62 billion in 2016 to £72 billion by 2021 […]
Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen. This quarter’s report also tracks variances in video consumption between the East and West coasts of the US, the continued growth of mobile, as well as emerging trends […]
Ericsson foresees continued rapid growth of mobile connectivity as global mobile data traffic increases to eight times its current level by 2022. This traffic is the equivalent of: The population of Spain streaming HD video 24 hours per day for a month A single subscriber streaming HD video continuously for 3.55 million years 31 billion […]