Advanced Television

Research

Jesy Nelson doc sets BBC Three record

According to seven day data, Jesy Nelson: Odd One Out has become BBC Three’s top factual title since the channel moved online. The BBC Three commission, which launched on September 12th and focused on the struggles Little Mix’s Nelson has been through due to online bullying, was the top programme on BBC iPlayer in the […]

September 24, 2019

Analyst: Pay-TV subs top 1bn

Pay-TV subscribers increased by 26 million in 2018 across 138 countries, according to the Pay-TV Databook from analyst firm Digital TV Research. This took the number of pay-TV subscribers beyond 1 billion. “IPTV added 42 million subscribers in 2018 alone to take its total to 257 million,” noted Simon Murray, Principal Analyst at Digital TV […]

September 23, 2019

Report: DTH still key for European satellite operators

A report from investment bank Exane/BNPP states that its regular Satellite Monitor, just updated and expanded by some 15 per cent to include 1300 channels beams by SES and Eutelsat via more than 70 transponders over sub-Saharan Africa, shows a modest improvement in video capacity and usage. “The Q3/19 edition of our Exane Satellite Monitor […]

September 23, 2019By Chris Forrester

Survey: Disney+ preferred new SVoD

A HarrisX Overnight Poll survey finds that new entrants to the SVoD market will redraw the OTT landscape. Perhaps the most notable rookie will be Disney+ as the new streaming service tops preferences for SVoD leaders. In fact, 28 per cent of current streamers say they will likely sign up for one of the upcoming […]

September 20, 2019

Roku: 60m US homes stream TV only by 2024

Roku has released a 2019 Cord Cutting study that predicts approximately 60 million TV households are expected to access video on their TV exclusively through streaming within the next five years. If this happens, for the first time, streamers will surpass traditional pay-TV viewers.  

September 19, 2019

Satellite delivery has “long and growing future”

A report from Northern Sky Research (NSR, Global Satellite Capacity Supply & Demand) states that despite slow growth in satellite supply and capacity over the past few years, the next ten years will see 1155 satellites (more than 500 kgs in size) likely to be ordered, and some 1285 will be launched. NSR says that […]

September 19, 2019

Mobile ad clicks up, but conversions way behind desktop

Research unveiled at the Mobile Growth Summit 2019 in Berlin raised important questions for both advertisers and mobile app developers when it was revealed that although 60 per cent of ad clicks over the past 12 months have come from a mobile device, desktop converts almost 60 per cent more than mobile, with desktop conversions […]

September 19, 2019

Report: Animated ads most effective for automotive brands

TVSquared, a global player in linear and digital TV attribution, has released its report, Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands. The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analysed more than […]

September 19, 2019

Analyst: SVoD subs up 38% in 2018

Gross SVoD subscriptions increased by 139 million in 2018 to 508 million – or up by 38 per cent, according to the SVOD Databook from Digital TV Research. The net subscriber count rose by 83 million in 2018 to reach 357 million – up by 31 per cent. This means that the average SVoD subscriber […]

September 18, 2019