Notoriously known as one of the most pirated shows in history, Game of Thrones is just one example of the impact illicit streaming can have. It begs the questions – what is the real impact of piracy? And, what can be done about it? Simon Trudelle, Senior Director Product Marketing at NAGRA, offered the following […]
Tencent’s hit game PUBG Mobile achieved sequential revenue growth of 189 per cent, outperforming rivals Fortnite and Knives Out in the first quarter of 2019, according to IHS Markit’s recent analysis of Priori Data title data. Net revenue for PUBG Mobile surged by 241 percent just between February and March, despite a continuing – although […]
The Nordic markets have among the highest uptake of SVoD services in Europe, but Netflix is struggling to compete with local players, according to Ampere Analysis. The average market share of Netflix in the Nordics region is just 49 per cent, compared to an average of 71 per cent in the rest of Western Europe. […]
In the first half of 2019 the proportion of new US TV commissions using existing stories such as comic-books, novels and older TV shows increased significantly, raising the question – is America running out of new ideas? In November and December 2018, one in five commissions’ inspiration stemmed from existing source material according to Ampere […]
TV remains the largest UK advertising channel for automotive brands, with a 6 per cent rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, reveals Nielsen data. However, cinema experienced the largest uplift, with a 14 per cent increase in spend to £31 million (€35.3m) […]
With streaming rapidly becoming a high-priority investment area for media firms, the $62 million (€55.5m) OTT monitoring and compliance (M&C) market is forecast to expand at a compound annual growth rate (CAGR) of 15.8 per cent to reach $149.7 million by 2024, according to Frost & Sullivan. There will be increased demand for broadcast-like video […]
Research by 4C Insights shows that IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. Mobile network O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. […]
Findings from analysis firm Leichtman Research Group indicate that the largest cable and telephone providers in the US – representing about 95 per cent of the market – acquired about 945,000 net additional broadband Internet subscribers in Q1 2019, compared to a pro forma gain of about 815,000 subscribers in Q1 2018. These top broadband […]
IABM has released its latest Buying Trends Report. The report analyses the financial performance of media companies for the six months to December 2018 and qualitative analysis based on pre-NAB Show 2019 buying trends survey data. Revenue growth has improved from 5.3 per cent to 9.3 per cent while profit growth remains negative at -2.4 […]
According to a report from IoT analyst firm Berg Insight, 5G will make its first appearance in the IoT market in late 2020. The first 5G cellular IoT modules will become available to developers this year, enabling early adopters to create the first IoT devices based on the standard. Based on the experience of previous […]