Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data. Sky overtook the consumer goods corporation in 2017, but now comes in at second place. McDonald’s Restaurants was the third biggest spender, jumping from fifth place in 2018, with advertising spend having increased by 28 per cent. McDonald’s spend […]
GroupM, the media investment group of WPP, has revealed its advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report This Year, Next Year (TYNY) 2019, India tops the list as the fastest growing major ad market in the world. TYNY forecasts India’s advertising investment to reach an estimated Rs. 80,678 crores this […]
Some insurance suppliers love the satellite business. After all, you have to cover quite a few cars to match a satellite that would be worth around $250 million (€220.9m), or more. But 2018 was not a good year. In fact it was catastrophic, with premiums paid by satellite operators at just $459 million, and that […]
A study from Juniper Research has found that there will be 8 billion digital voice assistants in use by 2023, up from an estimated 2.5 billion at the end of 2018. While smartphone assistants will be the largest platform by volume thanks to Google Assistant and Siri, Juniper’s research found that the fastest growing voice assistant […]
Netflix has released January data from its ISP Speed Index, a monthly update on which Internet Service Providers (ISPs) provide the best prime time Netflix streaming experience. A number of ISPs experienced significant speed decreases on the index this month. The biggest decline hit Israel’s 099.net, whose speeds slowed by 0.75 Megabits per second (Mbps), […]
A study of the online content viewing behaviour of Malaysian consumers has revealed that 25 per cent of consumers use Illicit Streaming Devices (ISDs), which can be used to stream pirated television and video content. These TV boxes allow users to access hundreds of pirated television channels and video-on-demand content. Such devices often come pre-loaded […]
Information and communications technology (ICT) spending by service providers will reach $426 billion (€376.8bn) by 2022, representing average growth of 6 per cent per year, as the ongoing shift from on-premise IT management to the “as-a-service” model continues to gather pace in many regions around the world. Cloud and digital service providers will represent the […]
Analysis from Mediavision shows that household spend on media subscriptions increased substantially in Sweden during 2018. Video makes up two thirds of the monthly spend of which digital pay-TV continues to attain the majority. However, SVoD services such as Netflix, Viaplay, HBO Nordic among others grow the fastest. During 2018, Swedish households upped SVoD spend […]
A study commissioned by communications and media software and services provider Amdocs reveals that UK consumers are not getting enough from their TV and video subscription services, and are demanding more personalised bundles. The survey, conducted by
With the Mobile World Congress 2019 show only weeks away, many handset vendors will release details of their first 5G smartphones, notes Futuresource Consulting. Conversely, most operators are only just embarking upon roll out of their 5G services in each region. So is the industry truly ready for 5G, or are those early adopters going […]