SuperData, a Nielsen company, has released its latest extended reality (XR) findings focused on revenue and projections for the virtual, augmented and mixed reality markets. Based on high consumer interest in Oculus Quest, SuperData expects 1.3 million units will sell this year and annual XR revenue will reach $11.5 billion (€10bn). Following a robust holiday […]
The face of sport is changing. In PwC’s Sports Survey, sports leaders across the world claim they foresee uncertain conditions, as we continue to evolve towards digital media consumption; with many questioning whether the sports industry is somewhat lost in the transition. After all, electronic sports have the most potential to grow revenues globally according […]
A fifth of Britons admit they have pulled an all-nighter to watch their favourite TV Box Set, according to research from streaming service NOW TV, who will be offering one lucky Brit the chance to win £35,000 (€40,500) to take the UK’s first ever Box Set Sabbatical. According to the research, the average Briton has […]
Ukraine was one of the last countries in Europe to introduce 4G technology as it was rolled out only in March 2018. However, 4G coverage has since expanded and can now cover more than half of the population, according to GlobalData, a leading data and analytics company. Sergej Gavrilov, Telecoms Market Data & Intelligence Analyst […]
YouTube Enthusiasts have an inherent affection for the YouTube platform but that doesn’t mean they exclusively desire only digital-based, snackable, UGC content, according to a VAB study. In fact, YouTube Enthusiasts are video addicts that are highly engaged with content across platforms including long-form, professionally-produced episodic programming from ad-supported TV. When thinking about these viewers, […]
The US video game industry generated a record $43.4 billion (€38bn) in revenue in 2018, up 18 percent from 2017, according to new data released today by the Entertainment Software Association (ESA) and The NPD Group. “The impressive economic growth of the industry announced today parallels the growth of the industry in mainstream American culture,” […]
An OTT report from Parks Associates predicts OTT services will accelerate their global expansion over the next five years, with more than 310 million connected households having at least one OTT service by 2024 – equating to some 586 million subscriptions overall. OTT Video Services: Disruptive Globalization estimates approximately 200 million households had at least […]
A BARB white paper shows that 11.6 million homes in the UK had at least one of Netflix, Amazon Prime Video or NOW TV in Q3 2018 – a year- on-year increase of 22 per cent. Netflix is the main driver of this increase, having added 2.2 million homes compared to Q3 2017. Amazon too […]
Research from Mediamétrie finds that 40 per cent of French households are four-screen equipped (TV, smartphone, computer and tablet). This accounts for 44 million viewers. Last year, 4.5 million viewers daily watched TV programmes on a computer, a tablet or a smartphone, for an average of 1 hour and sixteen minutes. This viewing time is […]
Research from the Phoenix deployment of Next-Gen Television shows that the new service delivering live, over-the-air TV could increase broadcast TV viewing and drive sales of new television receivers in the US. The research was the result of consumer lab testing by research consultancy Magid recently conducted in conjunction with the Phoenix Model Market project […]