Research by Parrot Analytics and Kagan, a media research group within S&P Global Market Intelligence, shows support for one of Netflix’s most important strategic goals: To have 50 per cent of its content be comprised of Netflix originals. According to the report, which leverages Parrot Analytics’ globally standardised Demand Expressions metric, demand for Netflix Originals […]
Global information services provider Neustar has revealed the findings of a media effectiveness evaluation that analysed advertising channels for 70 US movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and paid […]
A report from analysts at MoffettNathanson (MN) suggests there are already different strategies emerging from the rival OTT suppliers to Netflix. MN says that 2018 will go down as the year in which some of the largest traditional media companies started to show their cards vis-a-vis their over-the-top distribution strategies. “With three large-scale mergers (AT&T-TWX, […]
The slowest broadband in the UK, with an average download speed of 0.14Mbps, is found on Greenmeadows Park in Bamfurlong, Gloucestershire, according to the latest consumer speed tests collected by uSwitch.com, the price comparison and switching service. Greenmeadows Park suffers average speeds that are 1,899 times slower than the UK’s fastest street, Abdon Avenue in […]
Topical debate programme Question Time (1), political interview programme The Andrew Marr Show (2) and iconic drama Doctor Who (3) are the most tweeted about BBC TV shows of 2018, TV Licensing – the body responsible for collection of the Corporation’s licence fee has revealed. In a year of unmissable television moments, BBC news and current affairs […]
Harris Interactive, a leading digital market research agency, has announced the launch of Harris PopUP Live – an innovative online discussion platform providing broadcasters with in-depth viewer engagement insights in real-time. This new product, powered by Toluna technology, is built around Harris Interactive’s successful PopUP Community platform, originally launched 18 months ago. PopUP Live enables […]
The UK Parliament’s House of Commons Digital, Culture, Media and Sport Committee is to examine the development of immersive technologies such as virtual and augmented reality, and the potential impact these could have in the worlds of sport, entertainment and news. The inquiry will also look
Research on consumer behaviour for streaming video providers, including Netflix, HBO Go, Hulu, and Amazon Prime Video from Lab42 finds that Netflix is the dominant force among streaming video providers. It has the greatest percentage of all users, greatest percentage of exclusive users, and the highest retention rate. Among all streaming video users, 89
New data published by connected intelligence specialist Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes. Kantar Media measured engagement amongst UK viewers between December 1st 2017 and November 30th 2018. The insight is taken from […]
The UK’s influential Digital Television Group (DTG) quotes a study conducted by pollster YouGov and focus groups that the research company carried out in November 2017 with owners of 4K/UHD televisions. While participants praised